Life U Athletics Mission Statement

Life University Mission Statement
The Mission of Life University is to empower each student with the education, skills and values needed for career success and life fulfillment based on a vitalistic philosophy. The University's undergraduate, graduate and professional programs - each one committed to excellence in teaching, learning, research and the overall student experience - offer a vision and the promise for a meaningful life, the proficiencies necessary to achieve optimum personal performance and the wisdom to become transformational leaders in an increasingly diverse, global and dynamic world.


Life U Athletic Department Mission Statement
The vision and mission of the Life U intercollegiate athletic department, in support of the larger mission of Life University, is to foster a nurturing environment by providing opportunities for academic, social and athletic growth while instilling the confidence to achieve excellence in a community atmosphere.


Core Values:

  • Accountability
  • Communication
  • Diversity
  • Grit
  • Honesty
  • Service

Core Intent:

  • To grow and develop each student-athlete's skill and ability.
  • To ensure that the student-athletes benefit from their educational programs and earn a Life University degree.
  • To encourage the pursuit of continuous improvement in one's character, behavior and personal success.
  • To support the NAIA Champions of Character initiative and Live 5 core values of Respect, Responsibility, Integrity, Servant Leadership and Sportsmanship.
  • To enhance the visibility and branding of Life U through athletic programs.
  • To support the enrollment of students, leading to increased exposure to the institution's mission.

Student-athletes are reminded that participation in athletics is a privilege, and with this privilege comes the additional expectations and responsibilities. The decision on who represents the institution lies with the coaching staff and administration. It is important for student-athletes to undertand that they are a member of a team, an athletic department, and a university. With this privilege comes the responsibility of being aware of, and adhering to, policies on the team level, a departmental level and a university level.